Austin Champion Discusses Brand Building in Performer Magazine

In the September edition of Performer, Austin Champion discusses how artists and bands can leverage their musical talents to create enduring brands.

Champion writes that savvy musicians “know that music provides artists with a platform to develop a relationship with an audience.” In his article he lays out the steps artists can take to build their brand, which include selecting a powerful mark, securing domestic and international trademark protections, and negotiating thoughtful license agreements with third parties.

Austin also cautions artists to carefully consider the legal structure that will own and license the intellectual property rights of an artist or brand.